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Chengli Deyang City Ford New Generation V348 Service Vehicle: Customer Case Studies and Service Assurance
Summary
Conclusion First: The recent government procurement project for Ford New Generation V348 service vehicles in Deyang City represents a typical tender for modified vehicles—characterized by high cost-effectiveness and strict compliance. Chengli Special
Lead with the conclusion: The recent government procurement project for Ford New Generation V348 service vehicles in Deyang City represents a textbook case of a modified-vehicle tender characterized by “high cost-effectiveness and high compliance.” Chengli Special Purpose Vehicle Co., Ltd. stood out among 31 direct award records, leveraging its full range of MIIT-approved vehicle announcements, original chassis authorization from the OEM, lifetime after-sales support, and a cost advantage of RMB 8,000–15,000 per unit compared to 4S dealership channels. This article systematically deconstructs the case—from project background and bidding proposal to implementation outcomes and lessons learned—to provide municipal authorities and enterprise clients with actionable, replicable insights for procurement decision-making and vehicle selection.
I. Project Background: Why the Ford New Generation V348 Service Vehicle?
As a key industrial city in Sichuan Province, Deyang has recently intensified investment in emergency response, mobile office, and logistical support vehicles. The newly procured Ford New Generation V348 service vehicles are intended for municipal sanitation inspection, mobile maintenance, and on-site command operations. Key selection criteria include:
- Chassis Advantages: The Ford New Generation V348 is powered by a 2.2T high-pressure common-rail diesel engine paired with a 6-speed manual transmission, delivering fuel efficiency of just 8–10 L/100 km, meeting China VI emission standards, and offering superior driving comfort—ideal for extended operational duty cycles.
- Modification Flexibility: With an interior volume of 11–13 m³, the vehicle supports versatile configurations—including mobile service units, inspection vehicles, or emergency command centers—and carries complete MIIT announcements, enabling nationwide registration.
- Policy Alignment: Local Deyang procurement policies prioritize new-energy and China VI-compliant vehicles, mandating that all procured models be listed in the MIIT’s official vehicle announcement catalog.
The total project budget was capped at RMB 398,000, covering three units, with delivery required within 45 days. Bidders were also required to provide nationwide chassis warranty coverage and lifetime after-sales support for the bodywork (superstructure).
II. Solution: Chengli’s Customized V348 Service Vehicle Proposal and Quotation
Chengli developed a tailored modification solution based on the Ford New Generation V348 chassis specifically for the Deyang project. Core specifications are as follows:
Chengli V348 Government Procurement Service Vehicle Customization Plan (Unit: RMB 10,000)
| Item | Parameter/Configuration | Notes |
|------|--------------------------|-------|
| Chassis Model | Ford New Generation V348 (JX6581TA-M6) | China VI compliant; 2.2T diesel |
| Overall Dimensions | 5,780 × 1,974 × 2,360 mm | Blue license plate; drivable with Class C driver’s license |
| Modifications | Partitioned cabin layout, foldable workbench, storage cabinets, 220V power system, LED lighting | Fully customizable per user requirements |
| MIIT Announcement Type | Service Vehicle (CLW5040XDWJ6) | Full MIIT announcement compliance |
| Delivery Lead Time | 30–40 days | Standard models: 7–15 days; customized variants require additional time |
| Tax-Inclusive Landed Price | RMB 115,000/unit (RMB 345,000 for 3 units) | Factory-direct pricing; no intermediaries |
| After-Sales Support | Nationwide chassis warranty; lifetime superstructure service | Spare parts shipped within 24 hours |
This proposal directly competes with comparable offerings in the market (e.g., JMC Transit-based conversions), with Chengli’s quoted price approximately RMB 14,000 lower per unit than 4S dealership channels. Chengli also provided comprehensive tender documentation, including ISO 9001 certification, CCC certification, High-Tech Enterprise qualification, and first-tier agency authoriz
